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$100 Million Big Sur Ranch Could Set Monterey County Record
This stunning 150-acre estate is poised to redefine Monterey County’s luxury real estate market.

🚀 The Kickoff
A breathtaking oceanfront ranch in Big Sur, California, has recently hit the market with a record-breaking $100 million price tag. This stunning 150-acre estate is poised to redefine Monterey County’s luxury real estate market.
Let’s dive in.
🏅 At a Glance
A Rare Opportunity in California’s Iconic Big Sur
Owned by the renowned Chappellet family since the 1960s, this exclusive property includes three residences and unparalleled coastal views, blending high-end privacy with California’s natural beauty. 🌊🏞️
🕰️ Roots & Routes
Steeped in history and cherished memories, this property has been a beloved sanctuary for the Chappellet family. The decision to sell marks the end of an era, as the next generation moves forward, leaving behind a legacy woven into Big Sur’s rugged landscape.
🌊 In the Flow
An Estate of Unmatched Prestige and Scenic Beauty
With three houses scattered across 150 acres, this ranch offers expansive views and serene living. The property combines exclusive privacy with a close connection to Big Sur’s natural beauty, attracting high-net-worth individuals seeking a retreat away from city life.
⚖️ The Lift & the Lag
While Big Sur traditionally doesn’t rival luxury hotspots like Aspen or Palm Beach, recent high-value sales nearby have signaled a shift. This listing, if sold near its asking price, could propel Monterey County’s luxury market into new territory, establishing Big Sur as a prime destination for high-end properties.

🎙️ Echoes of Experience
“Big Sur is more than just a destination—it’s an immersive lifestyle,” remarks a top agent familiar with luxury properties along the California coast. For elite buyers, the rugged charm and breathtaking scenery offer a unique allure unmatched by other luxury locales.
🏆 Real Wins
This potential sale is more than a transaction; it’s a statement for Monterey County’s luxury market. High-profile sales like this signal increased interest in Big Sur’s luxury market, and with its blend of isolation and natural grandeur, the property promises both an investment and a sanctuary.

🌞 The Bright Side
Beyond the land itself, the estate offers a lifestyle crafted for those who value tranquility and seclusion. With its sprawling acreage, the property allows for uninterrupted enjoyment of California’s stunning coastline, setting a new standard for elite escapes.

📌 Lasting Impressions
This $100 million Big Sur ranch captures the essence of luxury fused with natural splendor. As the Monterey County market watches closely, this listing exemplifies how exclusivity and location can elevate property value—offering a rare chance to own a piece of California’s iconic landscape.

Disclaimer
This article is for informational purposes only and does not constitute financial or legal advice. Oscar Capital makes no representations or warranties regarding the accuracy or completeness of the information provided. Readers should consult with a licensed financial or legal professional for advice tailored to their individual circumstances before making any investment or legal decisions. Oscar Capital disclaims any liability for actions taken based on the information presented in this article.